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Campari's prominent flavor is that of a strong bittersweet orange. It's very complex, and there are notes of cherry, clove, and cinnamon. It's one of the most bitter spirits you will taste, which adds to its appeal for many drinkers.
Campari is an Italian alcoholic liqueur, considered an apéritif (20.5%, 21%, 24%, 25%, or 28.5% ABV, depending on the country in which it is sold), obtained from the infusion of herbs and fruit (including chinotto and cascarilla) in alcohol and water. It is a bitters, characterised by its dark red colour.
Campari is often used in cocktails and is commonly served with soda water or citrus juice (most often pink grapefruit juice), often garnished with either blood orange or blood lime slice (mainly in Australia) or mixed with prosecco as a spritz. It is produced by the Davide Campari Group, a multinational company based in Italy.